Content Strategy | Creative Concepting | Social Media | Project Management | Measurement

Marc Phillips
Cheesing for the camera
About me
I eat, sleep, and breathe all aspects of digital content creation. I currently work as Head of Content Marketing for the software company segment team at Amazon Web Services in New York City. I lead editorial, web, and SEO programs for the segment. Prior to that, I was a Sr. Web Content Manager for the small and medium business segment.

Before AWS, I was at IBM Watson Health (now known as Merative) and global communications agencies for many years, including award-winning teams at Ketchum and Xaxis (WPP). I hold a BS degree in Integrated Marketing Communications from Ithaca College's Park School of Communications.

What I Value Most & Fun Facts

  1. Thinking big
  2. Organized, collaborative teams
  3. Calculated creative risks
  4. Outsider perspectives
  5. Accountability
  6. Performance benchmarking
  • I created and monetized a Twitter account (part of the first wave of social media creators) in 2010 with nearly 30,000 followers. Because of this, I recognize the power of understanding nuances of niche audiences and testing content ideas in real-time.
  • Volunteering is important to me. I regularly meet with socially isolated seniors to teach them how to use their personal electronics.
  • I was an early reader and still appreciate the value of a good story to this day.

Featured Episode on We Are Next Podcast

Natalie Kim, of We Are Next, interviewed me about transitioning from agency to in-house marketing roles, ways to make oneself indispensable during a tough economy, the future of content strategy, and more.
Copyright Marc B. Phillips